1795 WAYS OF LIVING REDBranding Campaign

1795 WAYS OF LIVING RED was developed in response to a brief set by HSBC in collaboration with Pantone for the D&AD New Blood Awards 2026. Built around the one thing that sets HSBC RED apart — its PANTONE® number — the campaign proposes that HSBC RED gains meaning through our experience of the world. Each “way of living RED” turns the colour into a living cultural code, transforming 1795C into a memorable signature shaped by life’s unexpected gems.

SOCIAL CONNECTION

For HSBC to turn the number into a cultural asset that enhances recognition and recall, we create initiatives that invite audiences to make it their own. With a simple, adaptable template, people can easily get involved and help the concept grow.

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© 2026 Inês Belmonte